“Your ability to capitalize on that marketing as an operator increases by several orders of magnitude if all you need to do is to get someone to download an app as opposed to drive into East St. “We’ll definitely see an uptick in marketing in Illinois,” Grove said. FanDuel will continue to run the retail sportsbook at Par-A-Dice, Gaming Board spokesman Joe Miller said Friday.Ĭhris Grove, a partner with Eilers & Krejcik Gaming, a California-based research and consulting firm, said FanDuel, DraftKings and BetMGM have the most to gain from remote registration, and will likely employ more aggressive advertising to lure new customers in Chicago. “We are thrilled that the legislature has lifted the artificial barrier of in-person registration and is now allowing customers to register their DraftKings Sportsbook accounts remotely.”īetMGM, the third-largest sportsbook nationally behind FanDuel and DraftKings, is going online Saturday in Illinois in a partnership with Par-A-Dice Casino in East Peoria, which formerly used the FanDuel sports app. “Mobile registration is an important factor for the success of legalized sports betting in Illinois,” Johnny Avello, director of sportsbook operations for DraftKings, said in a statement. A man walks past sports betting kiosks at Club Hawthorne and PointsBet Sportsbook in Crestwood on March 3, 2022.

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